Dr Erika Kalocsányiová (Centre for Research & Enterprise in Language) with colleagues from the Institute for Lifecourse Development have recently published a paper examining the amount, content, and prominence of Covid-19 signage in Hackney, a London borough severely hit by the first wave of the pandemic.
Having analysed 1288 signs collected between May and July 2020, results showed significant differences in Covid-19 signage between deprived and less deprived areas. These differences (e.g., in messaging about staying at home) have created inequalities in access to Covid-19 related health information and guidance. The paper also explores the changes in Covid-19 signage over time and the tailoring of risk and health messages to minority communities.