public relations – Learning and Teaching

Professional Practice: Using Digital Cameras in Public Relations Education

By 26th September 2014 26th September 2014 Case Studies, Faculty of Business, Research and Publications, University of Greenwich

PR students Nara Mackenzie and Joanna Ayre

Paul Simpson challenged his students to record and present themselves and their ideas visually. The objective was to “provide students with enhanced opportunities to put ideas into practice on specific practice-based PR challenges, encouraging student led, and user generated content.” Continue reading

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Cameras in PR

By ed 25th February 2014 25th February 2014 Case Studies, Research and Publications, University of Greenwich

Paul Simpson uses cameras with his PR students. As part of their course the students are presented with weekly briefs. In the past the students focused on simply describing the role of images in campaigns but now they are given an opportunity to create the images themselves and experience the… Continue reading