Supermarket chain Morrisons has introduced a weekly “quieter hour” for autistic shoppers who struggle with music and noise.
Its UK stores will dim lights, turn music off, avoid using the tannoy and turn check-out beeps down on Saturdays from 09:00 to 10:00.
The movement of trolleys and baskets will also be reduced, it says.
The National Autistic Society says it is a “step in the right direction” for those who find shopping a struggle.
Other shops, including an Asda supermarket in Manchester and a Tesco Extra in Alloa, Clackmannanshire, also hold “quiet hours” and the National Autistic Society is encouraging retailers to take part in a nationwide “autism hour” in October. More