August 2013 – Greenwich English prof

John Dicks, Publisher, and “Dicks’ English Library of Standard Works”

My thanks to Louis James for the gift some time ago of six volumes (bound as 3) plus 10 monthly numbers of Dicks’ English Library of Standard Works and, in anticipation, to Anne Humpherys’ ongoing research on Dicks and reprinting, to which this post is intended as a small contribution.

To both these remarkable scholars this post is dedicated.

advert of Dicks' various reprint series from Dicks English Library March 1884 — advert for Dicks various reprint series from Dicks English Library March 1884

As William St Claire has assertively reminded us on more than one occasion, the bibliophile connoisseur’s fetishisation of the “original” – the first – edition of texts has often occluded how reprints are actually more valuable in telling us about the cultural penetration of texts. The first edition is always to some extent “experimental” on the market. The publisher may have a good idea of who it will sell to and how how many copies will be shifted but the risk remains that he (for Victorian publishers were overwhelmingly male) may be wrong. Reprint editions still carry this risk of course, but to a lesser extent: the publisher already knows that the first edition or, indeed, the many previous editions, have sold and how quickly, and may even have evidence about who bought it, how the critics understood it, and so on. To that extent the risk is less. But reprints can also be aimed at radically different markets, as when Ouida is repackaged and sold in 6d form at the end of the century. The launch of a text in a new market may meet with considerable success, or it may not, so we cannot say with absolute conviction that reprinting involves less risk than first printing.

dicks standard plays — List of Dicks Standard Plays, c. 1884

Anecdotally, one of the best selling series of reprints of the latter part of the nineteenth century comprised a periodical entitled Dick’s English Library of Standard Works. This was issued from one of the most successful London publishing houses of cheap fiction, John Dicks, on which there is almost no work at all outside an excellent volume privately published in 2006 by a descendant of the founder (Guy Dicks, The John Dicks Press, Lulu.com). Nonetheless, Dicks is certainly well known as a name not only to students of Victorian popular reading, to whom Bow Bells (1862-1897), Reynolds’s Weekly Newspaper (1850-1967) and Reynolds’s Miscellany (1846-1869) along with Reynolds’s Mysteries of the Court of London (1849-1856) are all familiar, but also students of the Victorian theatre, for without the over 1,000 “Dicks Standard Plays” (published at a penny each between 1864 and 1907), many theatrical pieces would not be available to us at all.

John Thomas Dicks was born in 1818 and entered the London printing trade aged 14 or 15 “in a very humble capacity” (says the Bookseller in its obituary of Dicks, 3 March 1881). Around 1841 he became “assistant to P. T. Thomas, the Chinese scholar, who at that time was carrying on the business of publisher, printer and stereotyper to the trade on Warwick Square”. In the mid 1840s he started to be associated with G. W. M. Reynolds and in 1863 seems to have amassed sufficient capital to set up as a printer and publisher at 313, Strand, London, where he entered into formal partnership with Reynolds. After Reynolds died in 1879, Dicks bought his name and copyrights from his heirs for a very considerable annuity.

A major part of Dicks’ business, however, already comprised reprinting which he organised into several series, including “Dicks’ Complete Shakespeare,” and of course “Dicks’ Standard Plays” (see the first illustration in this post).

A measure of Dicks’s commercial acumen is suggested by his death (in 1881) at his villa in Menton, a resort in the south of France where the European and Russian nobility kept their winter villas. Dicks also had a large house, the Lindens (which no longer survives except in the name of a post-war housing estate), in the exclusive west London suburb of Grove Park, Chiswick (the location was not accidental, for not only does the nearby railway station go to Waterloo, from where Dicks could cross the river easily to his office, but census data reveal that his wife was born in Hammersmith, the next suburb east of Chiswick). His estate, valued at “under £50,000” – a very considerable sum – was left to his widow Maria Louisa and his sons Henry and John (see Ancestry.com. England & Wales, National Probate Calendar (Index of Wills and Administrations), 1858-1966 [database on-line]. Provo, UT, USA: Ancestry.com Operations Inc, 2010). Clearly, cheap publishing and reprinting could be a very profitable business indeed.

The indefatigable journalist, gossip and bon viveur George Sala has an amusing anecdote at Dick’s expense, however, suggestive of how despite almost all authors’ interest in money, financial and cultural capitals might be inversely proportional to one another. It’s part of a longer story about his encounter at Nice with a “Captain Cashless” –“ middle-aged, good-looking, well-preserved… spent most of his money before he came of age; lived for several years on the credit of his credit; is a widower and spent every penny of his wife’s fortune” (Life and Adventures of George Augustus Sala, volume 2: 293). The Captain cannot understand where Sala gets his money from, but Sala feels he might

sala life and adventures vol 2 294 — Sala, Life and Adventures, Cassell, 1895, vol 2: 294

Sala lets us know that he can just toss off this profitable magic, turning the lead of his scribbling pencil into financial gold he can spend (and no doubt dispend) in Monte Carlo with his friend the glamorous rake. His methods of income generation and expenditure here seem to mirror one another in their low “real” value: both are fun, light, silly, worthless entertainments; good times, easily come by, easily left; in all Victorian senses, “fast”. In an analogue of the bibliophile connoisseur’s dismissal of the reprint as repetition, Sala dismisses his tales as the result of iterable alchemical formulae or repeated tricks of prestidigitation he has learned in the trade. Yet besides their illustration of the distance between cultural and financial capitals, such stories by their very comedy can hide from us the very serious business sense that lies behind them. It’s not that the fun is deceitful – on the contrary, without it there would be no commercial success – but that it is only one side of the coin.

Dicks English Novels no 102: Reynolds, The Seamstress

Turning now more specifically to the reprinting side of Dicks’s business, in the 1870s a series of 6d volume-form reprints under the generic title “Dicks’ English Novels,” began to be published: they cost 6d and seem to have started as reset versions of novels originally serialised in Bow Bells. They also recycled the original illustrations. Many other novels were soon added, including, after the copyrights had been secured, works by G.W.M. Reynolds (see the image on the right for an example). In the end almost 200 titles were published in this series (more of which below). It was so successful a second series was begin in 1894.

After his death, Dicks’s sons developed the reprint with Dicks’ English Library of Standard Works, a periodical consisting entirely of the serial re-issue of well-known novels. It came out in the usual 3 formats: weekly comprising 16 pages with four illustrations (costing 1/2d); monthly, consisting of the weekly numbers for the month costing 3d, in orange covers comprising mainly adverts; and in volume form of 416 pages plus title page and frontispiece costing 1/6. “Dicks’ English Library” was a quarto – the same size and format as most 1d or 1/2d periodicals such as the London Journal, Bow Bells or Reynolds’s Miscellany – and was first published on 27 June 1883. It ran for 38 volumes right up to 2 March 1894 whereupon (just as with Dicks’ English Novels”) a new series was started. Percy B. St. John was the editor of the first few volumes (on whom see a subsequent post).

dicks standard library vol 1 frontispiece — Dicks Standard Library vol 1 frontispiece

A typical announcement for the periodical can be seen here, justifying its publication not (of course) in commercial terms but in those of Whig public utility that could have come from the 1830s. (The following is from the Pall Mall Gazette, but similar adverts were placed all over the press)

pall mall gazette 21 June 1881 15 (2) — The Pall Mall Gazette 21 June 1881: 15

Besides the list of authors above and the more obvious suspects in the world of Victorian popular fiction – G.W.M. Reynolds, Bulwer Lytton, Charles Lever, G.P.R James, Captain Marryat, Paul de Kock and Dumas ‑ also included were Mary Shelley’s Frankenstein (and Percy Bysshe’s Zastrozzi, both illustrated by the well-known illustrator Frederick Gilbert – Shelley’s complete “Poetical Works” are published later in the series), Maria Edgeworth’s Belinda, Austen’s Sense and Sensibility, Hawthorn’s Scarlet Letter and Godwin’s Caleb Williams. Most intriguing (not least from the point of view of copyright) is the heavy presence of Dickens, including, later on, Dombey and Son as well as numerous individual tales.

The reissue of these texts cannot be taken to be an unalloyed index of popularity amongst the readers of cheap publications. The Dicks firm is clearly aiming at respectability and the aspirational reader keen to build up that sign of cultural capital, a “library” – the page numbers of each weekly and monthly number are incremental, asking the reader to keep them so as to build up the volume. The Shelley poetry may have been suggested by the revival of interest in him amongst the literati with Rossetti’s Moxon edition in 1870: it is a mark of what the public should aspire to rather than of already extant popular demand. Publication in this form is no indication that any particular author was read unless the author’s other works are also issued, and even then business reasons other than consumer demand may have prevailed – for example, copyrights might have been bought as a job lot in advance, and accordingly had to be exploited, or there were vacant pages that had to be filled with works whose copyright had lapsed. One also has to take into account what other works were serialised with, before and after any particular text, for it may be any or all of those that carried the periodical through rather than the particular text one is looking at.

What one also has to do is try to establish the publishing history of a series. Adverts are always useful for this and one on the monthly cover of “Dicks’ English Library” (October 1888) shows that by then 197 titles had been published in the “Dicks’ English Novels” series for example. The missing titles were presumably exhausted, but they can be identified by reference to other adverts elsewhere, either in other publications or earlier in the series (cf. the following with the first image of this post).

dicks english novels advert 1 October 1888 — Advert from cover of Dicks’ English Library for Dicks English Novels, 1 October 1888

The history of the Dicks reprinting series has yet to be mapped: even a basic bibliography is lacking. After that is done, one of the many questions that can be answered concerns the relations of synergy between the various publication forms: for example, how far did the English Library reprint works previously available in the volume-form English Novels series? More complex questions can also be addressed, including the implications for the history of the canon, its creation, modification and its reception – if any – of the publishing choices of this financially rich but status-poor house. The use of a garland of portraits of authors as a frontispiece for “Dicks Standard Library” suggests the prioritisiation of some authors over others: this prioritisation needs to be charted and compared to the number and positioning of authors actually published (a front-page author is lent greater prominence than one whose work starts on a middle page, for example).

These, and many other questions about this most interesting publisher, still await answers, and we look forward to them in due course.

Ouida and the Parergic 2

Guy_Livingstone frontispiece — US cheap reprint of Guy Livingstone by Routledge (1867) for both US and UK markets

Ouida, of course, from when her first story appeared in Bentley’s (she was just 18), had had to write for money. She knew where the power and money lay, and “mythical swelldom” was one place. In 1857 George Lawrence’s Guy Livingstone had appeared. It went through at least 6 editions by the mid-60s (the image is of an 1867 reprint by Routledge who evidently thought it worthwhile to print – and so establish copyright – in the US as well) and started the cult of the “muscular” hero. Even Dickens had to respond to it (see Nicholas Shrimpton’s excellent article on Lawrence and the “Muscular School” of heroes in Dickens Quarterly, 29: 2). Lawrence himself was given no less than £1,000 for his novels – a very high sum indeed – by his publisher Tinsley, and Tinsley it was who published in volume form Ouida’s first novel, Held in Bondage in 1863, a novel which combined the dashing muscular school with bigamy and sexual deception, themes newly marketable since Lady Audley’s Secret. Ouida though only managed to get £50 from Tinsley for the rights to publish it (though she did manage to negotiate that he should only keep the copyright for a limited period. Tinsley, rather unpleasantly, wrote that he could have got the complete copyright had he driven a hard bargain). Strathmore followed the same publication pattern, though published, after negotiations, by Chapman and Hall who were now to become Ouida’s regular British publishers. She managed to sell them the short-term copyright for just £75.

Even to get these small sums was an effort. Ouida, a half-foreign woman of 20 from Bury St Edmund’s with no real connections, had to work out a way to make money in the cut-throat male world of London publishing. Hers is in a sense “surplus” labour which has to make itself needed: she is an outsider who has to get in. The solution Ouida seems to have arrived at was to reflect back to power the image of itself it seemed to like. This is where the concept of parergy starts to become useful.

There is an oft-repeated story that Ouida used the conversations she heard between men at her Langham gatherings for her now most famous novel, Under Two Flags. But, as Jordan demonstrates in her chapter for Ouida and Victorian Popular Culture, Ouida’s knowledge of military life was derived from reading rather than from conversations with military men. Such textual knowledge is legible from her earliest publications, the short stories she had published in Bentley’s in the early 60s, several of which we can read today as devastatingly critiquing male pomposity exemplified by the soldier (e.g. “Little Grand and the Marchioness”). But they can also be read as simply amusing in their accounts of masculinity. That they concern “mythical swelldom” as opposed to what the male critics regarded as reality is key: Ouida doesn’t get it quite “right” i.e. she presents the men from the outside, exposing men’s little blind spots and tricks of evasion. At this stage, that doesn’t matter: for the critics these deviations – these failures to adhere to the powerful norm – are a laugh, “brilliant nothings”.

By the mid 60s Ouida’s prices had risen slightly. Over 1865–66 she received £6 per monthly instalment for Under Two Flags in the British Army and Navy Review, a monthly to which she had contributed a series of stories and non-fiction articles on military matters since July 1864. Just as Braddon’s Lady Audley’s Secret was left incomplete in its first manifestation as a serial in the twopenny weekly Robin Goodfellow, Under Two Flags was unfinished when the British Army and Navy Review folded in June 1866. Bentley had taken over the Review in December 1865 but failed to save it. He later refused to publish the novel in volume format on the advice of his reader Geraldine Jewsbury who concluded that ‘the story would sell but … you would lower the character of your house if you accept it’. Ouida wrote to another potential publisher, Frederick Chapman, a few months later claiming that the premature termination of the serial had left ‘military men’ waiting ‘with intense impatience’ to read the end. Her sales pitch to Chapman worked, for he published it as a triple-decker in November the following year. The American publisher Lippincott gave her £300 ‘by trade courtesy’ for his one-volume edition, and the continental publisher Tauchnitz brought it out in 1871. Three years later, Ouida was to sell her copyright outright to Chapman for less than £150.

This was to prove a costly mistake for, contrary to what has been claimed, the novel was initially only moderately successful. Its real success came in the 1890s when it sold in enormous numbers in cheap editions: Chatto and Windus, who bought the copyright from Chapman in 1876 as part of their vigorous expansion policy, were to print around 700,000 copies. Ouida got nothing from this. No wonder she was to write to her solictor in November 1884 that “Chatto & Chapman are two rogues who play into each other’s hands to keep down prices like the publisher in ‘Pendennis.’” Men still ruled the publishing industry, as they rule the wider media today.

By the 1890s, then, Ouida’s fiction has migrated downmarket. Interestingly, the penny papers do not treat her with the same attitude as the up-market expensive magazines and newspapers. On the contrary, for them she is “the leading female novelist of England” who has

“no rival in passionate eloquence, and the pathetic, emotional power by which she can change the lowly and the sinning into a glorified humanity, and lift up and ennoble and sanctify even the rudest nature by some one divine gem of supreme manifestation of sacrificial love” (Bow Bells 17 January 1890).

By this time, too, she had herself become comically wicked in that market. Unlike with the negative high-culture reviews of the 1870s and 1880s, this is surely a marketing ploy which positions Ouida as safely transgressive: her eccentricity is part of her scandalous appeal. One can have one’s desires enacted by someone else on the page without ever having to confess them as one’s own. Ouida is contained: once again we don’t have to read her seriously.

London Journal 3 September 1898

To return again to parergy.

Parergy is not dismissal de haut en bas by critics who claim to know better – it is not a weapon in cultural warfare that the powerful wield. It is a wheedling weapon of the disempowered, a demand to be heard which knows it will fail, an attempt to participate in power while knowing that the odds are stacked against it. Is this what Ouida does in her early work?

I don’t think Ouida’s imitations of the “Muscular School” fail in an unambiguous way so much as lay that school open to the possibility of ridicule or parody: they depart from it certainly, exposing its weaknesses and limitations and hidden assumptions. We are never allowed to forget that the hero of Under Two Flags is nicknamed “Beauty” and that he’s much more interested in his horse and his male friend “Angel” than in the heroine Cigarette or the paragon Lady Venetia or the actress he keeps (powerfully objectified as merely “the Zu-Zu” ) or his aristocratic mistress with the absurdly accurate name “Guenevere”. The women Beauty has a relationship with are all part of the appearance of masculinity. Even Beauty’s affair with Lady Guenevere is part of the system of masculine show: everyone knows about it and yet, in that complex game of respectability, at the same time they don’t. In any case, we are shown how this affair adds a potency to Beauty’s allure. How are we to take this exposure of the structuring of masculine power and image? Is it a flattering celebration or a merciless critique?

If the parergic can be found in Ouida it is gendered: excluded from literary-economic power, she mirrors back those representations of masculinity which generate it, while at the same time departing from them by the acuteness of her vision and anxiety as an outsider.

It is very different from the non-gendered, generic parergy I located in the 1840s. If anything, that kind can still be found in the penny paper reviews of the 1890s – think of the rather strained description of Ouida in Bow Bells, with its anxious determination to dazzle with rhetorical devices (most notably a tricolon) at all costs, or the anecdote in the London Journal which could be funny were its rhythms more bouncily organised, and were it less determined to excuse its subject as distracted.

Whether Ouida’s vision of men is parergic or parodic depends on whether we read it as undermining or supporting that masculinity. I think her version of muscular literary power in her early work walks a tightrope between parergy and parody: can we say with absolute conviction that her early work parergically supports its models while failing to live up to them or parodically undermines them by exaggerating and revealing? It does both, sometimes simultaneously but mainly, I think, it lurches from one to the other from sentence to sentence, paragraph to paragraph, page to page. The reader is in any case left uncertain, able to take from it in the end what she or he wants. Indeed, the ability of Ouida’s writing to have it both ways in terms of gender is one of the secrets of its success, and why it gives us such scope to write about this author and gender in what seems a mini-Ouida revival in the teens of the twenty-first century.

Over a hundred years after her death, we have started to find ways of reading Ouida again.

Ouida and the Parergic 1.

For perhaps a hundred years the idea that Ouida could ever have a serious relationship with high-status culture would have been laughable. Her contemporary critics thought her merely pretentious: she claims to be part of respectable culture but she can’t manage it, she emulates the high but doesn’t get it right.

lay figure — Artist’s Lay Figure from 1870

When the Saturday Review (12 July 1873) reviews Ouida’s Pascarèl, a novel set in the revolutionary Italy of the 1860s, it begins by announcing that Ouida’s

“chief literary quality is a flux of words and her dominant characteristic audacity. If we analyse her rushing gorgeous sentences, full of sound and colour as they are, we find only some poor, meagre, little thought as the residuum; and even when her phrases are sentimental, the action of her stories too often appeals to a prurient taste. Her ideas are like an artist’s lay figure, the same thing draped up in a dozen different costumes, but always the same thing underneath, and that thing wooden.”

Ouida can’t, according to this witty reviewer, be bothered to move from the “lay figure” to real people: she remains all pose (as Malcolm Elwin described her in his 1930s book Victorian Wallflowers).

Now when I used the term defined in a previous post, “parergic,” to refer to a failed emulation of high culture that did not undermine but supported it, I wanted to get away from the value judgement implied by the terms “pretentious” (or words often used in a similar way, like “imitative” or “derivative”) to help us think about what was at stake: what are the violent hierarchies we participate in, unconsciously or otherwise, when we dismiss a writer as laughably pretentious? Sometimes the violence takes place in the field of culture, at other times of class, gender, race, age, disability and so on. Sometimes consumer identity which may be “horizontal” rather than vertical is at issue, whereby for instance, supporters of one successful pop group will deny the validity of another which is, in the field at large, in a very similar cultural position. At all times the issue is tribal status: “we” are better than the failed “them”. My deployment of the term “parergy” was intended to create an analytic distance from those struggles, to stand outside them insofar as such is possible (that one cannot stand outside entirely doesn’t mean one shouldn’t try).

Now how far can parergy be related to Ouida’s early work?

First to note is that the critics’ view of Ouida as pretentious only fully emerges after her identity as a woman is revealed. Early comments on her work in periodicals – she had started to contribute to Bentley’s Miscellany in 1859 – suggest that the critics thought “Ouida” a clever gentleman who wrote “brilliant nothings” for pleasure (see e.g. Morning Post 4 February 1862:3). They even thought Ouida had seen military service. So thorough was the deception that the Standard (8 May 1862: 6) wryly interpreted Ouida’s temporary absence from Bentley’s in May 1862 as a possible sign that the author had decided it was too vulgar to write in such a magazine:

“What has become of him? Has he got a notion that it is plebeian to write, or is he only taking a rest from his arduous labours as the chronicler of mythical swelldom?”

Ouida’s morality – but, more, “discretion” – were issues that some papers took issue with: the The Morning Post (8 May 1865: 2) didn’t like “his” article on duelling for the Army and Navy Review mainly because “he” dared to voice opinions that should have been kept within “his” set.

By 1866 that the name referred to a woman author was already public: The Sporting Gazette of June 23 that year refers to her as “she” confirming The Pall Mall Gazette‘s outing of Ouida as a woman in its review of Strathmore (4 May), in which it had defined her novel as “the hen book to ‘Guy Livingstone'” (on which novel see below) and proceeded to slash it for, exactly, pretention:

The Pall Mall Gazette (London, England), Friday, May 4, 1866 2 review of strathmore Ouida outed cropped — Pall Mall Gazette, 4 May 1866

Soon, Ouida’s real identity becomes more and more public. The Bury and Norwich Post, and Suffolk Herald (23 October 1866: 4) even relates how “she” had spent her childhood in Bury. The next post will think through more specifically the implications of this for an understanding of the parergic.