Munazzah Iqbal Higher education institutions have strong dedication to delivering quality learning experiences and therefore classrooms are often associated with structured lectures, teaching to detailed slides and careful explanation of theories (Forbes, 2021). Where lectures …
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Hold on, a simulation game without tech? Exploring the power of role play in experiential learning
Emma Connor and Jingyang Ai Introduction to the case In business education, we frequently hear about business simulation games and role play. These tools use digital technology to create scenarios that help students improve their …
Continue readingUsing Experiential Learning to Promote Egyptian Students’ Industry Readiness: A Case Study from a Marketing Course
Ranya Yousif Marketing educators strive to achieve a balance between research-led education and industry-led education and aligning marketing curriculum with the standards and expectations set by employers. I am the module leader of the Advertising …
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