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Scholarship Excellence in Business Education

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Tag: marketing curriculum

Hold on, a simulation game without tech? Exploring the power of role play in experiential learning

On 26 September 2024 By SEBE In Learning and Teaching Festival 2024

Emma Connor and Jingyang Ai Introduction to the case In business education, we frequently hear about business simulation games and role play. These tools use digital technology to create scenarios that help students improve their …

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