Inspirational Diversity Champion of the Month – May 2023

15 – 21 May is Mental Health Awareness Week and with that in mind we have chosen Zoe Sugg as our Inspirational Diversity Champion of the Month.

Zoe is a vlogger and YouTube sensation who rose to fame with her YouTube channel Zoella.  Zoe is Mind’s first Digital Ambassador.

With over 12 million followers on YouTube, Zoe is known for regularly vlogging about fashion, beauty and lifestyle. In 2012, she bravely opened up about her own experiences with mental health. Zoe first experienced panic attacks and anxiety when she was 14 years old and since then she’s become all too aware of how isolating it can be to have a mental health problem. She feels passionately about speaking out and hopes that by doing so, she’s helping others to feel less alone.

Zoe regularly promotes Mind’s campaigns, such as Time to Talk Day and Crafternoon on her digital channels. Most recently, Mind featured as part of the ‘Tuesday Takeover’ series on her Zoella Instagram channel, highlighting various aspects of our campaigning and fundraising work. Rosie Weatherley, Information Content Manager at Mind, was also interviewed for a ‘13 Questions With‘ feature on the Zoella website.

Zoe also regularly fundraises for Mind, from launching a fundraising campaign for her 28th birthday to donating 100% of the profits of a neon sign created in aid of Mind.

To find out more about Zoe see here

To find out more about Mental Health Awareness Week see here

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