Don’t buy pink toys for girls, parents told


Parents are being warned against buying pink, gender-stereotyped toys this Christmas, so as not to deter girls from getting into science.

The Institution of Engineering and Technology claims such stereotypes could be putting girls off engineering and technology.

Its analysis of top retailers and search engine results found 89% of toys aimed at girls were pink.

Only 11% of girls’ toys focused on science, technology or engineering.

Conversely, nearly a third (31%) of toys aimed at boys had a such a focus.  More