One of the leading children’s publishers is to drop gender branding from its books after almost 100 years.
Ladybird Books will stop publishing books labelled “for girls” or “for boys”.
It follows a campaign to encourage publishers to stop designating books for certain genders.
Ladybird has previously published books such as Ladybird Favourite Fairy Tales for Girls and Ladybird Favourite Stories for Boys.
Famed for its classic Peter and Jane reading scheme, Ladybird said it did not want to be seen “to be limiting children in any way”.