• Wednesday 12th December 2012
• 6PM
• Norbert Singer Lecture Theatre / M055
• Mansion Site, Avery Hill Campus

Data has become an important part of our everyday lives, but for the most part it is a mysterious and elusive force. This talk looks to the future, and how the physical and virtual worlds may be brought together to expose the unseen. It will propose ideas around how this data may become immersive, transforming our physical cities into mixed reality environments, part physical and part virtual. Keiichi will present his speculative and provocative visions, uncovering the problems and opportunities that we may be facing in the near future. These ideas will be illustrated via a selection of previous film and interactive works, including the recent Prism, commissioned by Veuve Clicquot, which was recently installed at the V&A museum as part of the London Design Festival.

Keiichi Matsuda is a designer and film-maker. His research examines the implications of emerging technologies for human perception and the built environment. Keiichi is interested in the dissolving boundaries between virtual and physical, working with video, architecture and interactive media to propose new perspectives on the city. He has exhibited his work internationally, from London’s V&A Museum to New York’s MoMA, winning awards for design, drawing and filmmaking. He is currently working on commissions and research projects in London and Tokyo, and has recently established Arcade, a new multidisciplinary design studio.