Emma Connor What happens when the world of beauty influencers, algorithmic content trends, and big-brand campaign briefs collides with postgraduate marketing education? For our MSc Digital Marketing Management cohort, it became a real-world assignment with …
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Authenticity, AI, and the SME Reality Check: Lessons from Live Briefs in Marketing Education
Yakun Zhang What happens when students swap essay writing for real business challenges, with a dose of generative AI on top? Spoiler: things get delightfully messy – in the best pedagogical sense. We talk a …
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