Emma Connor and Jingyang Ai Introduction to the case In business education, we frequently hear about business simulation games and role play. These tools use digital technology to create scenarios that help students improve their …
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Using Experiential Learning to Promote Egyptian Students’ Industry Readiness: A Case Study from a Marketing Course
Ranya Yousif Marketing educators strive to achieve a balance between research-led education and industry-led education and aligning marketing curriculum with the standards and expectations set by employers. I am the module leader of the Advertising …
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