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Scholarship Excellence in Business Education

Sharing pedagogic research and practice in Greenwich Business School

Tag: authentic assessment

Authenticity, AI, and the SME Reality Check: Lessons from Live Briefs in Marketing Education

On 15 August 2025 By SEBE In Learning and Teaching Festival 2025

Yakun Zhang What happens when students swap essay writing for real business challenges, with a dose of generative AI on top? Spoiler: things get delightfully messy – in the best pedagogical sense. We talk a …

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“Please, ChatGPT, write me an essay in my own words…” Can Teachers Really Tell Their Students from Bots?

On 19 October 2023 By SEBE In Learning and Teaching Festival 2023

Guido Conaldi and Francesco Mambrini What’s happening with AI in Higher Education? It’s an exciting time to be in Higher Education (HE). The landscape is transforming, and at the centre of it all, there’s a …

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The Challenge of Authentic Assessment

On 7 December 2022 By SEBE In Learning and Teaching Festival 2022

Alistair Bogaars, Yan Li and Shuai Zhang The challenge  We were challenged to think about incorporating authentic assessment principles into the core first year project management module by our Head of Department. We would like …

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