Tag: NUSC Research

Are you up-to-date on your cybersecurity training? Phishing lessons from healthcare.

On By In Cyber Security, Health care, Research Spotlight, Technology

Picture this. You’re a nurse and your 12 hour shift should have finished 40 minutes ago. You go to log out of the PC and you see an email from the consultant asking to send some patient details. You mentally sigh -thinking they should be able to access this themselves but were probably too lazy- and reply with the file. You finish signing off and rush to get to the bus stop in time.

Compared to 2017, cyber attacks on hospitals increased 72% in 2023. Not only have the increased in number, but also severity. This is one of the findings from an analysis of 18,009 cyber attacks on hospitals by Dr Anna Piazza and Dr Srinidhi Vasudevan.

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Meet the Member: Steven Brown on Open Strategy, Multi-Sector Leadership, and Research with Real-World Impact

On By In Leadership, Meet the member, Open Strategy

Following a ten-year career in the British Army, Steven Brown’s business career took centre stage. With over 20 years of senior leadership experience in industries such as telecommunications, consumer electronics and global logistics, Steven brings a broad range of experience to his research.  He completed an MBA in 2007, an experience which first got him thinking about the possibility of pursuing research further. Now, as a PhD student at the University of Greenwich, Steven is diving deep into the evolving field of Open Strategy—bringing both curiosity and humility to the process.

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Sneak Peek: Understanding the Psychology Behind Product Returns

On By In Artificial Intelligence, Brand Loyalty, Machine Learning, Product Returns, Research Spotlight, Systems Dynamics

You’ve just received a parcel. It’s the jacket you ordered last week. The colour’s slightly off, the fit isn’t quite right, and the material feels cheaper than expected. You hesitate. Should you return it? You scroll through reviews, wondering if others felt the same. You sigh, toss it in the back of your wardrobe, and move on.

This everyday moment—silent dissatisfaction—is at the heart of Dr Duong’s current research. His work dives deep into the psychology of online product returns, revealing that not all returns are created equal, and not all dissatisfaction is voiced.This everyday moment—silent dissatisfaction—is at the heart of Dr Duong’s current research. His work dives deep into the psychology of online product returns, revealing that not all returns are created equal, and not all dissatisfaction is voiced.

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The Architecture of Innovation: Lessons from a Football Academy

On By In Innovation, Research Spotlight, SMEs, Social Network Analysis

In the heart of Belgium, a football academy – KRC Genk – buzzes with quiet intensity. Coaches huddle over data sheets, young players lace up boots with dreams of stardom, and behind the scenes, a task force assembles — not just to talk tactics, but to ensure that the academy stays at the forefront of developing talent. This task force is composed of individuals selected from within the academy- taking a bottom-up approach that leverages their expertise. By including external knowledge, this task force can also challenge the status quo and promote innovative thinking.

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