{"id":5172,"date":"2018-08-24T10:40:31","date_gmt":"2018-08-24T09:40:31","guid":{"rendered":"https:\/\/blogs.gre.ac.uk\/greengreenwich\/?page_id=5172"},"modified":"2024-07-04T12:35:38","modified_gmt":"2024-07-04T11:35:38","slug":"reuse-race","status":"publish","type":"page","link":"https:\/\/blogs.gre.ac.uk\/greengreenwich\/reuse-race\/","title":{"rendered":"Reuse Race"},"content":{"rendered":"\n

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Piloted in 2018, the Reuse Race is the brain child of former student volunteers Lenka Krikavova and Edoardo Federici. <\/strong><\/h5>\n\n\n\n

The initiative was to promote behavioural change through rewarding a collective action. This action was to encourage more people to ditch the disposable coffee cup and opt for refilling a reusable within our campus outlets. The standard discount for bringing a reusable cup is 10p, with the sales of drinks in reusable cups only at 6.6%. <\/strong><\/p>\n\n\n\n

The target, was to reach 15% of reusable drink sales, and with every extra 5% reached, a higher discount was given to a final 50p off a hot drink. <\/strong>The project was a success, doubling the reusable sales<\/strong> in only a couple of months. The project was also became a finalist in the Green Gown Awards 2018 (Food & Drink category).<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

A downloadable case study<\/a><\/strong> provides more information about the pilot. What does the future hold? <\/strong>The sales of drinks in reusable cups increased to 20% as of 2021, <\/strong>a positive increase, but more needs to be done. We are looking at a permanent rewarding programme, with an increase of sales resulting in a higher discount the next month, and dropping if it fails. This should result in higher sales, and more information will be provided on the success of this programme. <\/p>\n\n\n\n

Email sustainability@gre.ac.uk<\/a> <\/a>for information.<\/p>\n\n\n\n

\"GGA<\/figure>\n","protected":false},"excerpt":{"rendered":"

Piloted in 2018, the Reuse Race is the brain child of former student volunteers Lenka Krikavova and Edoardo Federici. The initiative was to promote behavioural change through rewarding a collective action. This action was to encourage more people to ditch the disposable coffee cup and opt for refilling a reusable… Continue reading<\/a><\/p>\n","protected":false},"author":32,"featured_media":6090,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5172","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5258,"url":"https:\/\/blogs.gre.ac.uk\/greengreenwich\/removing-the-disposable-cup\/","url_meta":{"origin":5172,"position":0},"title":"Removing the Disposable Cup","author":"Simon Goldsmith","date":"4 September 2018","format":false,"excerpt":"Did you know that 2.5 billion disposable cups\u00a0are used every year in the UK? 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