6 March 2014 – BELL DESIGN transform brands, business, behaviour and lives {Ian Allisson}



By Ian Alisson
Strategy and Creative Director

transform brands, business, behaviour and lives. Globally and locally, economies, businesses and societies are constantly changing; if you stand still, you’re left behind. To create sustainable prosperity and well-being, you need to transform your brand, your business, the way you communicate, the way you behave. It’s no longer effective to market to people. Brands must communicate with individuals.Welcome to the age of the conversation.

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