Tag Archives: London

What #MakingLondon Made

This blogpost is the final reflection on the event Making London, held on the 18th July 2015 at the University of Greenwich (see #MAKINGLONDON – A First Person Account for full breakdown of the day).

The desire to run a design-led community engagement event like #MakingLondon was ignited by our Creative Professions & Digital Arts department settling into our new home in Stockwell Street, Greenwich. As we became habituated to our new setting and began enjoying the high tech equipment and creative environment, I couldn’t help but reflect on the vintage market place that, on weekends, used to take over this small piece of industrial land with its haphazard collection of furniture, books, clothes and traders. By reflecting on this I began to question what this shiny new RIBA nominated building does to the community here in Greenwich; does it offer new opportunities, collaborations and cultural activities, or is this just what we would like to see reflected in our possession of this space? Are we giving something to the community or displacing it through continued building and development? Through the series of Creative Conversations events we have begun to challenge ourselves, and allow ourselves to be challenged by others, to map out the impact and constellation of networks that have been shifted, altered and re-formed through our occupation of Stockwell Street.

From personal experience we also began to question ‘what does it mean to belong to such an amorphic city as London?’ and ‘whether this alters our sense of belonging and our ability to form connections with those around us?’

mapping

Fig 1: Our original Making London brainstorm considering everything from agile belonging to Pop-ups.

To consider this we have begun by looking outwards to see whether design could have an impact on the way that London is currently being shaped, and to question the relationship forming between building developments, financial markets, local communities and the creative industries. It became a trajectory that sought to give people a voice and space to reflect on and construct new perspectives on their own personal London-based issues. By bringing together a collection of diverse people from a wide variety of backgrounds and disciplines; from game developers to political activists, from ages 20 to 65, our aim was to use design methods and workshops that would allow them to creatively rethink their relationship to London. These activities, writing and thoughts were spatialised within an oversized map of London. Attendees were invited to inscribe their most powerful memories of living in London, what they value about London in its current incarnation and the growing issues of living in a city that has become filtered through it being a financial hub.

MapLRg

The map data could be divided into four main themes; these are London in Flux, London Debates, Londoners on the Go and London Pride (further analysis of these can be found in the Making London report).

For the full information:

Read the report on our Making London Workshop

Watch footage of Making London, including interviews with participants (5 Minutes)

The hyper-connected audience

It feels as though Henry Jenkins observations on the potential for participatory, collaborative and convergent media has never been truer. The entertainment properties I find interesting have a life beyond any narrowly defined medium, in fact reaching out into the other media to develop a story gives the work nuance and richness and, of course, further emotional investment from me.

‘In the world of media convergence, every important story gets told, every brand gets sold, and every consumer gets courted across multiple media platforms’

Anyone wishing to create or publish anything now has an eye to other media as an outlet. Naturally, as Jenkins suggests, this has led to not just telling stories through a transmedia experience, but to marketing these brands as worlds to be explored. The Blair Witch Project did this, famously, extremely effectively.

The mainstream media industries were always aware that new audiences could be developed by reaching out to them in a comic book for example after a film success.  The decision to develop and fund entirely new  content in order to grow an audience and keep them engaged is relatively recent marketing decision; showing that consumer behaviour analysis and an attempt to understand the deeper motivations behind consumer decision making is being taken more seriously. Jenkins terms this ‘affective economics’.

Ubisoft , no small industry player, released Watch_Dogs, an open world action game, in 2013. The protaganist that we were to identify with was Aiden Pearce, a vigilante who spent his time hacking into the city’s Central Operating System (CTOS). To market this game BETC Paris created Watch Dogs WeareData experiential website revealing a 3D interactive map in which we could explore the cities of London, Paris and Berlin the website through the visualisation of publicly available data, reading people’s live tweets, watching the metro go from station to station, looking through instagram posts. A person could lose themselves for hours in this ground-breaking piece of content that was arguably more interesting than the game it was marketing. And you could join in, adding your own data to this live stream.

More recently Faber & Faber published Capital, by John Lanchester, a story of post-crash London. To market this book Storythings created Pepys Road which  tells the story of the ten years leading up to the world described by Lanchester. Over the course of ten days, they send emails asking questions about your attitudes to various public policies and send you ten new mini-stories written by John Lanchester. These stories reveal a period of public sector cuts and economic upheaval in which we become a part. James Bridle‘s data illustrations position your data within the rest of the accessible live data. Storythings have created ways to tell mini-stories about the decisions both you and the rest of their audience make.

Both marketing activities make use of our own digital shadow, created by our hyper-connected lives, to situate us within these created worlds, these branded worlds. This however doesn’t feel intrusive rather it feels intuitive, captivating and above all interesting. For me the most interesting thing about big data is when it contextualizes our small data, our personal data. We relate to stories and brands when they feel like they have a place in our lives. More and more we are asked to imagine ourselves in these branded worlds, it is a forward-thinking marketing approach, but how much easier is it to do so when we see how we are connected to these worlds and others in them? And how interesting it is when our data is seen through a different lens, one in which we are adventurers, or spies or hackers, or inhabitants of Capital. Media convergence and accessible data streams allow us to inhabit these other worlds easily and convincingly.

We are ourselves and not at the same moment. perfect.

#MakingLondon – a first person account

Guest post by Kasia Wojcicka, Making London participant and marketing assistant

On Saturday 18th July the weather in London was particularly beautiful. It seemed to be a sign that what we wanted to discuss on that day was good and important for the city. The ‘Making London’ event at Stockwell Street Building attracted a large group of creative individuals interested in identifying points of urban crisis and looking for solutions to them. This day of talks, workshops and creative thinking, designed to develop a community-friendly environment within the city, was an initiative of Creative Conversations and an interdisciplinary collective, the XDs.

The discussion panel was opened by Fran Boait from Positive Money who delivered a convincing speech about the mechanisms behind money creation. This not-for-profit organisation based in London aims to challenge the current status quo in our city – the highest personal debts in history, unaffordable housing system and high unemployment – which all have roots in the monetary system. It came as a big surprise to most of the ‘Making London’ participants that only 3% of money is physically released by The Bank of England, while the remaining 97% gets created digitally in a form of loans and disappears as soon as we repay them. Positive Money is campaigning to change the national financial system in order to create a fairer and more stable economy for the benefit of and not against the public. Many questions arose during this talk. We wondered how much sovereign money we actually needed. Society is obsessed with money. It is now socially deviant to be a citizen and not a consumer. But maybe money should only be an option? After all, it is merely a measure of value and not the value in itself. By supporting local Positive Money groups in London we could all attempt to have an impact on this issue.

Another example of excellent team work, which creates changes for the better, is The November Project. Their concept, a boat, created to become an arts hub, run by zero carbon tidal powered technology, will not only be community friendly, but also a green-energy solution. It will offer a money-saving alternative while eradicating the use of damaging fossil fuels from Thames River. So far, however, it has met with a lot of scrutiny and negativity from the local authorities. Everyone agreed that we should not let projects like this sink – they benefit us all. The title of Moira Dennison’s powerful speech –‘Thinking Globally, Acting Locally’ – could not be more true in our times.

Following the creative projects theme, Sydney Levinson from Barry’s Lounge gave us a lot of useful, metaphor-packed tips. He point out that every creative practice should be sustainable – run with not only Mary Poppins’ fun and Hannibal Lecter-like passion but also an underlying business model that is sound. It is important to be resilient in order to deal with plans going wrong. Nearly every project is based on collaboration with other people, whether on purpose or accidentally. To be successful, we need to trust each other to ‘catch the brick’ before it falls on us. However, not every piece of advice given by others is useful, so it should be carefully tested against our own business model. Creators of projects need to be like the Babel Fish (in Hitchhiker’s Guide to the Galaxy)– using a separate language when talking to their audience, compared to with funders and different again with collaborators. Sydney himself calls himself a ‘babel fish accountant’. He shared with us a number of great examples of playing by the rules of the environment in his creative practice. A very memorable one was House of St Barnabas at Greek Street in London – on the top floor it runs an academy teaching the homeless to work in the hospitality industry, on the ground floor they find employment in a busy Soho club.

During the speeches a graphic scribe visually summarised the speakers’ main points as well as the participants’ own ideas and concepts which emerged from the discussion. We realised that the way out of our powerlessness might, in fact, be acting local. We asked ourselves – is planning created to avoid mistakes, or maybe it comes out of them? The communities want value – but who is going to create it – the government, the council, or maybe businesses, networks or even just the individuals?

The talks were followed by the Mapping London exercise, during which participants shared their memories, values and issues about living and working in London on a gigantic map of the city. It created a picture marked by unique, personal experiences. Often the perceptions of one place were extremely different from each other – some people were happy to have managed to leave it, while others claimed it to be their haven.

Once we mapped our own experiences, J. Paul Neeley invited us to think a little less literally and see the world around us through metaphors. Yossarian, a creative search tool, provides an alternative to traditional internet tools, such as Google or Bing, which limit us greatly by coming up with stereotypical explanations, slogans and telling us what to think. Yossarian invites us to find new meanings and rethink what we already know. Doing a number of searches with results ranging from only slightly lateral to serendipitous and infinite in their possibilities, encouraged us to use metaphor and creative thinking more, while learning about the world around us. After all, knowledge is power but imagination is more important than knowledge.

We then, with the help of Giles Lane of Proboscis, looked at outliers in communications, social behaviour, health, work, leisure, housing and transport-related issues currently visible to us over the horizon. We highlighted them in a graphic form and started looking at what potential impact they could have on us and the city in the future, in which new directions we may go, as everyday commuters, rental tenants, NHS patients or social media users, and discussed the emergent themes, many of which oscillated around isolation, tension, privatisation and searching for alternatives for practically everything, in the context of over-massification, the need for sharing and global, rather than national, thinking. Based on our findings, we created story cubes with six key words describing the themes in connection with critical concepts, such as standards, efficiency, labour, infrastructure, logistics, energy or waste. We then placed the cubes on our map of London in areas most affected by these factors.

In an experience design workshop led by Nicholas O’donnell-Hoare we worked in three teams  with the task of designing a piece of disruptive technology that did either good or bad.  We often make bad decisions in terms of finance, climate change, healthcare or policies without realising the hidden reasons for this. In order to think beyond our usual mindset, Nicholas presented us with method cards which had three categories: motivation, accessibility and habits. We shortly discovered that planning is much easier if we consider what motivates us – the piece of technology could be instantaneous – something that happens straight away, when we get an instant reward for using it, it could also be imminent, if the result is easier to notice, more obvious, or it can tap into immorality. Another category was accessibility – the scarcer a device is, the more or less impactful it can become. If something takes too much of our time – we may give up on it, if it’s too expensive, it might become impossible to buy. On the other hand, it might in fact be seen as a desirable product. To connect these insights to current issues, we could ask – if solar panels were twice more expensive, would they be more popular in climate change tackling? Would people see them as a must-have object of luxury? The last category connects to our habits – routine is one of the key factors in our life – it is common that we want to know what is going to happen on a Sunday morning, but we might also change our actions based on various triggers – boredom or stress could turn us into smokers! We realised that it is much easier and fun to design a piece of technology which will be bad for us, than go through the complicated process of designing one with a good effect. Playing the bad designers helped us release our dark side in a creative way and see how much manipulation we are subject to in everyday life.

During the final mapping workshop we were asked to put the results of all sessions onto the map and draw connection points. Based on mapping these experiences, the participants discussed the points of crisis and potential actions that could be taken to challenge them. We came up with a unique urban tapestry, which represented the memories, needs and hopes of real London inhabitants. It is much easier to realise our problems when we see them right in front of us!

The ‘Making London’ event gathered a group of very creative and open-minded individuals from a variety of backgrounds. We managed to come up with many problems, which could be discussed further and solved in the future. Some of them were very simple and could be sorted within a few days. Future ‘Making London’ events will concentrate on finding points of action and implementing the solutions into the city life. Many participants were impressed by the openness and ability to listen to each other of a group of people who have never met before – a value which should not be taken for granted in a world, where often individuals with a different perspective are not listened or even heard.

Can Design get to the Heart of what Matters for Communities?

To begin to answer this question we first need to take a step back and consider what design actually is? Design is one of those funny words that talks both about process to design and products the design within the same word.

We are surrounded by design but our experience of it is often limited to the way we use, own, buy and even desire products. However it is the way these products are created and the reason why they have come to be that is often the more compelling story. These reasons (or insights) are developed during the design process and can exist even without the product themselves. They impact the way we understand people’s values and needs, allowing us to design for specific groups of people. If we take this insight and use it to develop new systems, experiences or even new relationships to our needs, it can be a powerful tool for social change. When we look at design as a process, an engagement or an interpretation, its potential is also much wider. This is not something new; there are entire sectors of the design industry devoted to this kind of process-based design thinking, design research, or even design making. Fields such as social design, experience design, service design or systems design are all examples of the way that design can be used across a wide range of industries to rethink everything from health care to politics to technology & innovation.

However understanding what design means is only one half of the question. To drill deeper we should next consider how design can be used, by both designers and non-designers, within a specific community to tackle complex issues that need a range of expertise and experience. The key to this is giving everyone an equal playing field and language to communicate. In order to do this a community-based design process must be both intuitive and reproducible. If it is not intuitive, people will spend so much time trying to work out how to apply it that they will not be able to drill deeply into the issues they originally wanted to tackle. If it is not reproducible then – as soon as the original designer leaves – the network could collapse and no further action would be possible. One approach is to use a design toolkit. These can be useful if a community wants to try a design process for the first time. There are many available on the market but, although they can be useful in getting to solutions fast, they also (through their design) fix the level of response you can give and peoples roles within the process. This is charted in great depth by Lucy Kimbell in her blogpost Mapping Social Design Practice: Beyond the Toolkit.

Another approach to working with communities of designers and non-designers is to use Metadesign. Metadesign is a process that aims to flatten hierarchies and develop methods which allow everyone within the group to actively learn from the knowledge and expertise of one another. Within the article Seeding, Evolutionary Growth, and Reseeding: Enriching Participatory Design with Informed Participation Fischer uses the term underdesigning to describe the focus of metadesign. It aims to limit the control of the designer and allow flexibility and evolution of ideas by creating conducive “environments and not the solutions, allowing… [people] to create the solutions themselves” (Fischer, 2003). This allows for the fusion and fission between individual and communal goals and gives the design process space and flexibility to evolve within any given community in a specific and clearly situated way.

DESI_ROAST_EVA

From a design perspective, this is what we are aiming to do with Making London. By breaking down some of the boundaries between the University of Greenwich and the local community we can use design to help understand our social role as an institution and the challenges we are all facing in an ever-evolving London. The event aims to weave individual needs and values into a collective understanding and to co-create ideas for how the creative industries can continue to innovate in an increasingly corporate and financial capital. This will be challenged within three distinct workshops and framed through a large-scale mapping exercise. We will draw out these design ideas in order to be further developed within subsequent events. The workshops will give everyone the opportunity to engage deeply with what matters to them about living and working in London, mapping out the intersections and points of crisis within their local area. The workshops will use design processes to explore how metaphor can be used as a tool for rethinking problems, help us to imagine the fabric of the city in order to envision uses of data for the near future and try out some fun methods for making complex things simpler and influencing peoples’ decisions towards the social ‘good.’

The first of our #MakingLondon events is this Saturday the 18th June, join us by registering at: https://makinglondon.eventbrite.co.uk

View our MakingLondon Programme here!

MAKING LONDON

 

We live in challenging times.

In the past seven years we have seen the world change. Every political action seems to be marked by a new word that has become ingrained into our very consciousness and fed into every sector of our lives – recession.

This intangible concept has impacted us socially, culturally and psychologically. We have seen people taking to the street and using their bodies to occupy spaces in protest. We have seen riots and we have seen a decline in the value of social support. We have seen the monetization of our services and a property market spiraling out of control. The city, which once took us in and gave us a home, feels somewhat distant; our sense of belonging skewed by fear of the rent rising or loss of employment.

I say this not because I hate London. I love London and could not imagine living anywhere else. It is a city full of creative inspiration; full of opportunities to re-make yourself on a daily basis without fear of social pressure or judgment. It is a place of discovery. Of education and culture, a place of history but also a place of technology and innovation. It is a place, which flourishes in spite of it all, where markets ebb and flow like the tide of the Thames popping up across the city and creating temporary communities; farmers markets, craft markets, Christmas markets, pound-a-bowl markets and many more.

Markets are vital to human societies, as they allow us to exchange goods and services between us, rather than every individual having to produce and do everything for him or herself. As a result, the marketplace becomes an arbiter of value, ‘discovering and representing the desires of society’. This is why the idea of the free market can be championed as a moral cause, because it represents people’s freedom to obtain what they want in life.

However, this idealized vision of the marketplace is not the reality we are currently living in. Real estate and business in London are currently driven by a worldview, which sees money not as a measure of value, but as, in itself, the ultimate value. It is very easy to make this mistake, since money acts as a proxy for something that is a constant variable – i.e what is important in life and society. However the effects are serious, since it is leading to the marketization of every aspect of society and to a conception of the market, which is very narrow and prohibits the many other kinds of exchange and interaction that might be possible.

Making London is a design-led event, which encourages you to step away from your workplace and see things with fresh eyes. It aims to bring together a community of designers, cultural movers and shakers, local businesses & charities, policy makers, planners et al. Using design methods, this workshop based event will take you through the process of considering the things you value about living in London and the issues you face. These will be collaboratively explored and built upon with the aim of developing some group insights into potential projects for social change and creative interpretation.

It is in essence a social hackathon, exploring, through design and making new approaches to collaborative problem solving.

To attend this event, register at: https://makinglondon.eventbrite.co.uk

See our E-flyer below, click for further information!

MakingLondonE_Flyer(large)

 

 

 

 

 

 

 

This event is organised in collaboration with The XDs (experience design group). The XDs are an experience design collective with 200+ specialists, an eclectic bunch of creatives, psychologists, data scientists and designers.

Other people & groups who are doing work in this area include:

http://sophiehope.org.uk/projects/

http://www.brave-new-alps.com/

http://precariousworkersbrigade.tumblr.com/

http://positivemoney.org/

http://metabolicity.com/

http://www.neweconomics.org/

http://potlatch.typepad.com/about.html

http://mediaculturalwork.org/members/