‘Optimism is woven into publishing’s business model’

Writing in The Guardian this Saturday, Jennifer Rankin finds justification for optimism about the future of the printed book. She cites a recent report from Nielsen, which found that, although e-books account for 50% of adult fiction sales, overall the decline in print sales is slowing down and children’s/Y.A literature saw a 9% increase in print sales in 2014.

Rankin highlights the increasing focus on the printed book as ‘lavish object’ or ‘luxury model’, with the e-book as the more disposable, cheaper version. The many implications of this trend are only beginning to play out, but multiple editions  of books seem likely to become commonplace, with variations available to suit everyone from the casual reader to the committed super fan.

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