MA Digital Arts

CPDA has launched a new MA programme and are now recruiting for September 2018.

The MA Digital Arts programme seeks to prepare students for engagement with increasingly dynamic digital and creative arts sectors, and to facilitate creative projects that foreground the importance of practice-based research, expertise and experimentation. It is designed for those looking to further cultivate their creative skills and develop their personal specialism through exploring a diverse range of art practices; particularly looking at audio-visual practice beyond the standard use of the frame.

As creative industries rely on innovative and original thinkers and practitioners to provide relevant content and experiences for a growing audience, we aim to provide our graduates with skills that are highly valued in a global economy where boundaries between creativity and technology are increasingly fluid.

More details:

Humans of Stockwell Street #11

Dominic Coombes

From Cyprus. Second year in Digital Films and Production

“Work harder than you think you’re already working.”

What is your favourite thing about studying at Stockwell street?
The facilities. Definitely the facilities.

What is your advice to future students?
Make more use of the facilities.

What is your favourite memory?
Probably, something good that we did is when we went to the photography studio downstairs. It was fun, we used the photography studio and did some photo shoots. That was really cool.

Review: The BASE Insight Forum 2018

Dr Jonathan Wroot recently attended the latest Insight Forum held by the British Association for Screen Entertainment (BASE), on Wednesday 14th March. The event brought together many media distribution representatives from across the UK, both from independent companies and larger studios and conglomerates. As Greenwich Alumni and BASE Chairman Robert Price explained, this was also the third consecutive Insight Forum, and the attendance this year was the biggest so far (almost 300 people were in the audience).

BASE signage

James Duvall, the Head of Insight at BASE, stated that a key focus of the quick-fire TED-style talks was to be the Young Shopper – specifically meaning the young consumer of content, whether for physical or digital media. The speakers largely identified this demographic as consumers in the 16-34 age range, and each had their own statistics used to identify this target audience, as well as suggestions on how best to attract them to online and physical retail outlets.

First, to give the audience his own opinions on how best to market products, Mark Earls of HERD, and author of Copy, Copy, Copy (2015), emphasised that very message. He referred to the style of Elvis and other media figures, to stress that their ideas were not original, and were always inspired by those that came before them. To hammer home this message – the audience were asked to dance along to Viva Las Vegas (more than once!).

Justin Sampson, from the Broadcast Audience Research Board (BARB), started to highlight a recurring trend across all of the talks – that streaming and digital content viewership for home media is on the rise. However, Justin was also quick to point out that most viewing, whether broadcast or on-demand, is still done on the TV screen in most households. In comparison to tablets and smartphones, the big screen continues to be the preferred choice – especially in light of popular broadcast programmes, such as sports matches, and last year’s series of Love Island (ITV).

Statistics for young shoppers

James Brown followed with a similar perspective, referring to data gathered by the Kantar Worldpanel. BARB monitors UK media consumption through a sample of households in the UK. Kantar does similar, but on a global scale, with a sample of 15,000 people, aged between 16-79. James challenged the assumption that young people no longer want to pay for media, as they found that 33% of 16-34s surveyed still paid for content, and that this demographic was spending the most on both physical and digital media. Electronic sell-through purchases (e.g. digital downloads) were becoming increasingly popular, but the lack of platforms available and their restrictive access could sometimes put off potential consumers. Physical media is still being sought, especially when this was linked to positive experiences (e.g. a limited edition of a favourite film, or rising trends, such as the return of vinyl).

Next, BASE representative Monica Chadha interviewed a panel of such 16-34 year olds, from various film and TV industry roles. Amy Nightingale, Akinyi Gardiner, Chris Foxwell, Jessica Briggs, Zohreh Shahribaf and Chris Pratt (not that one!) all gave an insight into their media consumption habits, such as what attracted them and what didn’t. A general nag was intrusive marketing campaigns, such as YouTube ads mid-video. While finances may be squeezed in the current economic climate, subscription services such as Netflix and Amazon were perceived in a similar way to essential utilities and services.

Brandon DiMassa from NBC Universal then presented about the forthcoming digital gifting proposition, Unwrapt. After a short break, actor and writer Mark Gatiss arrived for an interview about his career and to discuss home media developments.

Panel discussion

Cornelia Calugar-Pop followed the special guest talk, with some of the latest trend analysis figures from Deloitte. According to their data, the smartphone market will continue to increase through to 2023, with subscription services also increasing (estimates ranged from 5 to 8 per person, again by 2023).

Last but not least, before the day was wrapped up by the organisers from BASE, Will Worsdell gave the final talk of the Forum. He works for The Park, which was responsible for the marketing and promotion for ITV’s 2017 series of Love Island. Will emphasised that acting quickly and getting Love Island talked about in any way possible was paramount to the show getting the enormous positive reception it received last summer. Both word-of-mouth and social media hype helped, rather than one over the other.

Robert Price will hopefully be returning to the university for future guest talks and market insights, as well as other industry representatives who were present at the Forum. This event confirmed that these industries can learn a lot by communicating with younger media consumers – who are also a vibrant and crucial part of the ongoing teaching and research at Greenwich. To read more, visit the BASE website, or look up #InsightForum18 on Twitter.

Humans of Stockwell Street #10

Paula Pocol

From Romania. Second year in Architecture.

What was the hardest thing to get used to, considering you’re coming from another country?
Obviously, I come from another country so there is another type of people there. And it was very hard for me to get used to the way people are here. It’s just a different way of speaking and a different language, obviously. It’s a different way of behaving and I have to be mindful of so many things that I don’t have to be mindful of when I’m at home. Also jaywalking. Jaywalking was a big thing for me. I didn’t know that was happening. In my country, it’s illegal. I had to get used to it. People just jump at the street.

What’s your favourite thing about being here?
I mean, I like the diversity I guess. Where I come from there’s no diversity. Then again, the environment is very creative and very challenging. It’s very dynamic compared to home.

What advice would you give to future students?
If you want to apply for a creative profession you should be really sure that you want to do it. It’s not like your typical course where you have to do this, this and this and you pass the exam. It’s not really like that. There’s a lot of self-doubt involved during this whole thing so if you’re not sure you want to do this as an end game – don’t do it, and if you are sure – go for it.

A question from a student: What’s the worst thing about university?
Self-doubt. Definitely self-doubt.

Humans of Stockwell Street #9

Rokas Zilinskas

From Lithuania. First year in Digital arts practice.

“Don’t give up.”

What is your favourite thing about studying at Stockwell street?
The building is brand new and very nice. And there are a lot of facilities that are really useful for your course. If I want, I can use them to their full potential and do some great stuff here.

What is your advice to future students?
I would say not to worry too much because people here are very helpful. Try to make a lot of friends too, because that helps a lot. Just be yourself and try and use the university as much as possible. What’s more, use all of the things that are given to you.

What is your favourite memory from your university life?
I would say my favourite memory would be the fresher’s fair because there were a lot of events happening and it was fun. I really enjoyed it.

Humans of Stockwell Street #8

Victoria Lawless

First year in Graphic and Digital Design.

What is your goal after you graduate and how is studying here helping you achieve it?
My goal after I graduate is to become a creative director and I’m getting all the tools that I need here, so I can work my way up into the creative director role.

What advice would you give to future students?
Read magazines and get more inspiration from other people for your work, rather than just relying on the internet and stuff.


A question from a student: What was your favourite PC game when you were a child?
Sims. It’s a fun game. You can build houses on it.


CPDA on tour: Amsterdam

CPDA students recently returned from an exciting trip to Amsterdam, which took place between the 24th and 28th February. A mixture of 2nd year, 3rd year and postgraduate students, along with staff, got to take in the sights, art and culture of Amsterdam, and explore potential links with the prestigious University of Amsterdam.

Students on Amsterdam trip

CPDA students in Amsterdam

The Communications and Media department at this institution has just been announced as the number one place for this subject by the QS World Rankings. Students on the trip were lucky enough to attend a lesson with fellow Media students. This not only provided an opportunity for Greenwich students to enquire about postgraduate study, but also one for CPDA to compete with! CPDA has just launched the MA programmes in Digital Arts and Media and Creative Cultures:

MA Digital Arts

MA Media and Creative Cultures

Amsterdam may be top in terms of theoretical research, but Greenwich is carving its own place in the market due to its combination of theory and practice within its study programmes. This is so unique that the staff at Amsterdam were also keen to hear about teaching and research exchanges and collaborations – so watch this space for forthcoming guest lectures!

However, we saw much more of Amsterdam than the university. Students had a chance to attend the Sonic Acts Academy to see experimental art and media research at work. Further exhibitions and history relating to film and media industries were on display in the stunning EYE Film Museum. The canal tours provided further interest to film and media students – as many were keen to point out popular filming locations, such as the Skinny Bridge (featured in Diamonds Are Forever [1971]).  The beautiful Rijksmuseum provided not only unique architecture and art, but also exhibitions including 20th century technological and artistic innovations. Overall, it was a packed 5 days, but many students (and staff!) are now keen to visit again.

Humans of Stockwell Street #7

Sophie Moss

Departmental administrator for CPDA

What is the most interesting part of your job?
My job isn’t all the same. Although I’m an administrator, I’m doing a lot of creative things. Sometimes I produce posters for the social cinema. Sometimes I help with the organizing of events – putting them on Eventbrite, I used to do the twitter. With my creative background, that was good. I also enjoy organizing interviews and meeting different people. Every day is slightly different. I just really enjoy working in the creative environment.

What is the best thing about working at Stockwell street?
It’s a beautiful building. It has amazing architecture. I like the fact that it’s modern. We have a roof terrace that is really nice in the summer. I just like all the windows, you don’t feel like you’re blocked off from the world. It’s quite nice to work in such an interesting and creative building. It has regulated heating, it’s important to be comfortable. With the way it’s built, you just feel happier.

What’s your favorite memory?
I had to arrange the Christmas work party. We had a lot of people and it was a bit stressful. I chose the ‘Sail Loft’. It was a really nice venue and it had all glass windows and a view to the Thames. Everyone was really happy. It worked out well. I was really happy that everyone had a good time and that I did a good job.

Humans of Stockwell Street #6

Deborah Iaria

From Italy. Second year in graphic and digital design.

What is the best thing about studying at Stockwell street?
I love the environment and that everyone is so friendly. I love that is opened twenty-four hours when I have submissions.

What is your advice to future students?
I would say, don’t stress too much during first year because it’s the easiest one. And try to have a life. Try to not be afraid of tutors because they’re like friends, just try to get the most out of them. Break the barriers with them.

What is your favourite memory?
Last year, after I submitted all my essays, we all went to the pub to celebrate.

The Performativity of Painting Review

The Performativity of Painting, Artists’ Talk

On the 10th February 2018, the Stephen Lawrence Gallery, in conjunction with the Creative Conversations team, hosted the Performativity of Painting, Artist Talk event. Taking place in the month long exhibition (16th January – 16th February), the talk, described as a choreographed meeting, gave the attendees a chance to join the artists in conversation surrounding their work, in relation to the gallery space.

The casual nature of the event brought forth some great discussion from the crowd, who at first, appeared apprehensive, especially notable during the performance by Rebecca Molloy. The boldness of her work helped the audience feel closer to the artists, and a round of questions began to fly around the room. There was a great sense of inspiration felt, as the artists detailed their own creative process, shedding light on the “behind the scenes” side of the art-world that is rarely discussed.

Here are some key images and quotes from the afternoon:

“How does something behold the viewer? How does the artwork draw you in?”
“Why Stephen Lawrence Gallery? We wanted a space that would allow us to research.”

“How painters perform isn’t necessarily what you see in the galleries, but the behind the scenes rituals at the studio.”
“A sense of memory seems become clear in a gallery space.”
“Is painting a place where spatial transformation occurs?”

“You don’t want to paint something obvious. There is a push and pull between paint and play, you want room for more to happen.”
“There may be certain layers that are showing, and certain layers that aren’t.”

This event was a joint effort from the Creative Conversations Team and The Stephen Lawrence Gallery. For more, visit our websites, and follow us on social media.

Creative Conversations:

Creative Conversations

The Stephen Lawrence Gallery:

On Now

Matthew Healey

Humans of Stockwell Street #5

Andreas Petras

From Greece. First year in Architecture.

What do you like most about the building?
I really like the building. It’s very comfortable. And the labs and the computers, everything’s modern.

What advice would you give to future students?
To take advantage from tutors, teachers, labs.


A question from a student: What inspired you to apply for this specific subject?
My previous studies were in interior architecture and design, so I’m continuing them now.