![\"\"](\"https:\/\/blogs.gre.ac.uk\/architecture\/wp-content\/uploads\/sites\/15\/2017\/09\/12-image.gif\")
<\/p>\n<\/p>\n
The intention of the unit\u2019s brief is to investigate how concepts and ideas sit alongside other concepts and
\nideas – either in conflict or in harmony or in strange relationships.<\/p>\n
Ideology is a system of ideas and ideals. As Masters students, it is now time to search and research the
\nconcepts you are interested in, and express it. The definition of the ‘The Fantastic Ideological Machine’ is that
\nit is a machine for expression- your expression. It will reveal your ideas, your interests, your ambitions and
\nyour desires.<\/p>\n
Your ‘The Fantastic Ideological Machine’ will sit within the context of the prevalent ideology of our time
\neither in conflict or in harmony or in that strange relationship.<\/p>\n
Context & the Prevalent Ideology<\/strong><\/p>\n Before the recent rise in political and religious ideologies came to the forefront of our consciousness, we Rem Koolhass proclaimed:<\/em><\/p>\n “All important architecture of the last century was strongly influenced by political systems. Look at the Soviet However, Zizek suggests in his film, ‘The Pervert’s Guide to Ideology’, that these market forces and their Money is your new god. You must serve it and you must conform to the social authority that allows money to Instead of doing our duty for the country, we, as subjects, should seek out pleasures and desires to be able to However, we must buy it and we must conform to it.<\/p>\n The real truth (behind the messages) is something we don’t want to know for fear it may interfere with our Products provide the perceptual transcendence to those pleasures and desires. These products are not just Nike says ‘Make yourself unstoppable’. Products sell the capitalist’s ideology.<\/p>\n Architecture today offers the same transcendence. Rem Koolhass was wrong when he said that architecture The Project<\/strong><\/p>\n This year you are to design a Fantastic Ideological Machines that celebrates your interests. You can either tap You may look to other ideologies for inspiration.<\/p>\n \u2022 New Babylon by Constant Anton Nieuwenhuys Site: Ideology in the Park.<\/strong><\/p>\n Our site is the Olympic Park and Stratford. Through the creation of the ‘mega fantastic ideological machine’ of Westfield Shopping Centre and the appeasing picturesque nature of the Olympic Park, Stratford is a As a response to this, you are going to add another layer to the master plan of the Olympic Park. This layer The intention of the unit\u2019s brief is to investigate how concepts and ideas sit alongside other concepts and ideas – either in conflict or in harmony or in strange relationships. Ideology is a system of ideas and ideals. As Masters students, it is now time to search and research the concepts you are interested in, […]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6147","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.gre.ac.uk\/architecture\/wp-json\/wp\/v2\/pages\/6147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.gre.ac.uk\/architecture\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.gre.ac.uk\/architecture\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.gre.ac.uk\/architecture\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.gre.ac.uk\/architecture\/wp-json\/wp\/v2\/comments?post=6147"}],"version-history":[{"count":0,"href":"https:\/\/blogs.gre.ac.uk\/architecture\/wp-json\/wp\/v2\/pages\/6147\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.gre.ac.uk\/architecture\/wp-json\/wp\/v2\/media?parent=6147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nwere told that we are living in post-ideological society. It was said that architecture, a reflector of society,
\nhad come loose and moved away from the influence of ideologies.<\/p>\n
\nsystem, with its constructivism and Stalinism, Weimer with its Modern style, Mussolini and the Nazis and
\nAlbert Speer’s colossal structures. Today’s architecture is subservient to the market and its terms. The market
\nhas supplanted ideology. Architecture has turned into a spectacle. It has to package itself and no longer has
\nsignificance as anything but a landmark.”<\/p>\n
\ninstruments provide an illusion of Democracy and behind the advertising messages of a wonderful life, there
\nare messages of an authoritarian nature.<\/p>\n
\nflow.<\/p>\n
\nbe ourselves, realise our true potential and lead a satisfying life.<\/p>\n
\npleasures. We have been given a metaphorical ideology-free glasses and we DO NOT want to take them off.<\/p>\n![\"\"](\"https:\/\/blogs.gre.ac.uk\/architecture\/wp-content\/uploads\/sites\/15\/2017\/09\/u12-2.gif\")
<\/p>\n
\nfor consuming- they offer the dream.<\/p>\n
\nCoke says ‘it’s the real thing’, drink it for god sake, it’s the real thing and why aren\u2019t we all drinking it.
\nWe also know ‘Coke is it’ and L’oreal says you’re worth it!
\nWhat is it? What meant by the real thing?<\/p>\n
\nhas replaced ideology for the market; they are, in fact, fantastic ideological machines that whisper the
\nmessage of the market through the camouflage of the spectacle.
\nIt is written in the materials, the walls, the spaces and in the details.<\/p>\n
\ninto the capitalist fantasy and use a product’s fabulous qualities to sell the dream or you may oppose it or
\neven create an ideological machine that interests you. NO FASCISM (or other nasties) are allowed.<\/p>\n
\n\u2022 Broadacre by Frank Lloyd Wright
\n\u2022 Archosanti\/ Arcology by Paolo Scolari
\n\u2022 Non- Stop City (artificial city) by Archizoom
\n\u2022 Futurist City by Antonio Sant\u2019Elia
\n\u2022 Industrial City by Tony Granier
\n\u2022 Walking City by Ron Herron
\n\u2022 Plug-in City by Archigram
\n\u2022 Narkomfin Building by Moisei Ginzburg
\n\u2022 Welwyn Garden City by Ebenezer Howard
\n\u2022 Centricity by Lebbeus Woods
\n\u2022 Drop City Various Artists
\n\u2022 Fun Palace Cedric Price
\n\u2022 Bournville Village by the Cadbury Family
\n\u2022 Apple Headquarters by Norman Foster
\n\u2022 Masdar City by Norman Foster<\/p>\n
\nspectacular example of the capitalist strategy of gentrification.<\/p>\n
\nwill support or oppose the existing underlying ideology of the park.<\/p>\n![\"\"](\"https:\/\/blogs.gre.ac.uk\/architecture\/wp-content\/uploads\/sites\/15\/2017\/09\/u12-3.gif\")
<\/p>\n","protected":false},"excerpt":{"rendered":"