{"id":388,"date":"2013-05-21T22:04:51","date_gmt":"2013-05-21T22:04:51","guid":{"rendered":"http:\/\/blogs.gre.ac.uk\/andrewking\/?p=388"},"modified":"2024-09-03T12:01:13","modified_gmt":"2024-09-03T11:01:13","slug":"parergy-and-the-beginnings-of-the-mass-market-in-the-1840s","status":"publish","type":"post","link":"https:\/\/blogs.gre.ac.uk\/andrewking\/2013\/05\/21\/parergy-and-the-beginnings-of-the-mass-market-in-the-1840s\/","title":{"rendered":"Parergy and the Beginnings of the Mass Market in the 1840s"},"content":{"rendered":"

 <\/p>\n

\"\"<\/a>
1st page of The London Journal 1845<\/figcaption><\/figure>\n

A decade after the proofs of my first monograph were submitted for publication it seems an appropriate time now to revisit key concepts I invented to help explain the field of Victorian popular publishing. The book was a study of the first four decades of a Victorian penny weekly fiction magazine, The London Journal<\/a><\/em>. How well do these concepts stand up to the test of time?<\/span><\/h3>\n

One of the key concepts was what I called the parergic<\/em><\/span> after Derrida, though I used the term in a very different way from him. It was an attempt to explain in a serious and non-condescending but at the same time intellectually rigorous way the particular position in the literary market place of texts right at the beginning of the commercial mass-market: what was the relationship of these texts to the more general field? Here in this first post revisiting what seems like a long ago (and indeed I first came up with the idea in the 1990s), is an extract from the original. Later posts will test the concept against other work.<\/span><\/p>\n

Having provided paragraph-length biographies of several journalists and marked their career paths \u2013 they all started aiming for high status and ended writing for money \u2013 I came to a conclusion and then sought to explain that conclusion and link it to curious stylistic features characteristic of these texts, features very different from the Edward Lloyd-type serials I had encountered previously which did not seem to care about their status as commodities. The material I was studying from The London Journal<\/span><\/em> seemed worried <\/em>about being \u2018economic literature\u2019 – how did this worry manifest itself exactly?<\/span><\/p>\n

*****************************<\/span><\/p>\n

… The London Journal <\/em>was thus a precipitate out of surplus labour which would prefer the greater symbolic (and at this stage usually economic) capitals of the up-market magazines. The desire for a unified cultural field that I discussed in Chapter 2 is visible here, supported sociologically by the very limited socio-cultural group that writers in general came from (Altick, 1989). In that sense, the impression gained from Vizetelly’s description of the magazine as staffed by \u2018failures\u2019 is correct.<\/p>\n

The longing for the high but exclusion from it that such career paths suggest results in what I term the parergic<\/em>. This comprises a set of specific textual effects and practices, which, while underpinned by sociological narratives, does not inhere in specific bodies or corpora (a writer, artist, a periodical or even an article may display the parergic or not at various points). It is a system whereby texts are based on originals that are invested with greater symbolic capital and authority. Officially respectful and emulative, the parergic is tinged always with a resentment, caused by exclusion from desired cultural areas, that brings about mutation in what is supposedly emulated. The parergic sometimes raids authority aggressively and seems therefore to attack it, but nonetheless paradoxically buttresses cultural boundaries even in the act of transgressing them. Unlike parody, which always in some sense undermines the authority of its original even while being complicit with it, the parergic fully acknowledges and maintains this authority even when it effaces its model. Unlike straightforward imitation of the high, which depends on large cultural capital to judge its value, the parergic does not use the exclusive codes or high prices that cultural authority wraps itself in to keep out the uninitiated.[1]<\/a><\/p>\n

The weekly \u2018Essays\u2019 furnish typical examples of the parergic in terms of that practice which is \u2018style\u2019. Essay L on \u2018The English Language\u2019, signed by John Wilson Ross (III: 7-8), begins with the commonplace thesis that \u2018the progress of language marks the progress of the human mind\u2019, and swiftly interprets this in a nationalist sense. It continues by placing the \u2018rise\u2019 of the English language at the Reformation because then \u2018men began to argue\u2019 and to do so \u2018they [had to] express themselves with precision\u2019. Thereafter,<\/p>\n

Addison was unquestionably the first of our writers who introduced elegance of expression into the composition of English prose. He found the writings of his predecessors disfigured by a loose, inaccurate, and clumsy style. He changed all this, and made himself a model for imitation. In his works we find no forced metaphor \u2013 no dragging clause \u2013 no harsh cadence, \u2013 no abrupt close. He is, also, a happy model for the use of figurative language. They seem to spring spontaneously from the subject: and are never detained till the spirit evaporates or the likeness vanishes. They are just like flashes of lightning in a summer\u2019s night \u2013 vivid, transient, lustrous, \u2013 unexpected but beautiful, \u2013 passing over the prospect with a pleasing brightness, and just vanishing before you catch a sight of all the beauties of the scene they gild. The copious and classic mind of that writer gave our language the greatest degree of elegance and accuracy of which it is susceptible. Since his time fine writing has not improved. Simply, because it cannot be. You cannot give the English language a nicer modification of form, or a greater beauty of feature than Addison gave it. But you can give it more nerve and muscle. And subsequent writers have done so.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (III: 7)<\/p>\n

It was Johnson, \u2018[t]hat Colossus of English literature\u2019, who provided the muscle. Since his time \u2018there has occurred no variation in the style of English prose\u2019 except, possibly, by increased use of the \u2018Gothic, whence [English] sprung; and that is a feature in language which our readers will agree with us is more deserving of disgust than admiration, and a variation in style more worthy of punishment than praise\u2019 (III: 8).<\/p>\n

The essay\u2019s claims to authority depend largely on the assumption of a common standard throughout the literary field…<\/p>\n","protected":false},"excerpt":{"rendered":"

  A decade after the proofs of my first monograph were submitted for publication it seems an appropriate time now to revisit key concepts I invented to help explain the field of Victorian popular publishing. …<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,9,15],"tags":[19,39,41,44,57,72,105,107],"class_list":["post-388","post","type-post","status-publish","format-standard","hentry","category-periodicals","category-publishing-history","category-victorian-popular-literature","tag-aesthetics","tag-economics","tag-english-literature","tag-form","tag-literary-london","tag-parergy","tag-victorian-literature","tag-victorian-popular-literature"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.gre.ac.uk\/andrewking\/wp-json\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.gre.ac.uk\/andrewking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.gre.ac.uk\/andrewking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.gre.ac.uk\/andrewking\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.gre.ac.uk\/andrewking\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":2,"href":"https:\/\/blogs.gre.ac.uk\/andrewking\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"predecessor-version":[{"id":16059,"href":"https:\/\/blogs.gre.ac.uk\/andrewking\/wp-json\/wp\/v2\/posts\/388\/revisions\/16059"}],"wp:attachment":[{"href":"https:\/\/blogs.gre.ac.uk\/andrewking\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.gre.ac.uk\/andrewking\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.gre.ac.uk\/andrewking\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}