When: 23 February 2017
@ 19.30-20.30
Where: University of Greenwich, Stockwell Street Lecture Theatre 11_0004 (Green)

How diverse teams influence creativity 
This talk will demonstrate how diverse teams and environments influence the design process and creativity in general. Through a series of projects and live examples will try to define creativity and explain how different kinds of diversity influence it at various levels. Marcela will also talk about service design and design research projects in which multi-disciplinary teams, and diverse contexts have played a role.

Marcela Ospina is Anthropologist and service designer. I specialise in helping organisations bridge the gap between human behaviour and technology by designing better services for people. I have 14 years of experience consulting in the digital marketing and technology services industries. My work focuses on creating services and products relevant in people’s lives. I use ethnography, and a range of service design tools when helping clients re- think their services and products. At the moment I am passionate about how businesses ease into digital transformation, and how to change current ways of working across teams in large organisations.

My work has impacted product and service design including: business and technology transformation processes, internal business technology platforms. mobile apps, mobile payment wallets, direct marketing campaigns, customer experience, digital transformation and CRM strategies. I have worked in Africa, South America, and most recently in the UK where I have managed my own projects independently, and I have been part of a team in the agency and management consulting environments. I currently work at Designit as a service design lead. I believe in being hands-on in the design process and understanding it fully from a user-centered perspective.




“We’re a global strategic design firm. We design product-service experiences, making business transformation happen.” “To us, design isn’t about beautification, it’s about transformation, driving growth and change across industries and societies. Design has the power to spark not only business transformation, but social transformation, improving the way we all work and live.” Mikal Hallstrup, Founder and CEO, Designit