Where: University of Greenwich, Stockwell Street Lecture Theatre 11_0004 (Green)
Marcela Ospina is Anthropologist and service designer. I specialise in helping organisations bridge the gap between human behaviour and technology by designing better services for people. I have 14 years of experience consulting in the digital marketing and technology services industries. My work focuses on creating services and products relevant in people’s lives. I use ethnography, and a range of service design tools when helping clients re- think their services and products. At the moment I am passionate about how businesses ease into digital transformation, and how to change current ways of working across teams in large organisations.
My work has impacted product and service design including: business and technology transformation processes, internal business technology platforms. mobile apps, mobile payment wallets, direct marketing campaigns, customer experience, digital transformation and CRM strategies. I have worked in Africa, South America, and most recently in the UK where I have managed my own projects independently, and I have been part of a team in the agency and management consulting environments. I currently work at Designit as a service design lead. I believe in being hands-on in the design process and understanding it fully from a user-centered perspective.